About Us

For decades, we were told animal fat was the enemy.

They said it would clog our arteries and cause heart disease. But the truth? The real villains are refined sugar, synthetic ingredients, and ultra-processed foods made by big corporations that only care about money. Your health, the health of humanity and our children's future are none of their concern.
Now we’re living with the fallout: exploding rates of chronic illness, hormone disruption, low fertility, skin issues, cancer and more.
Big food and big beauty products are pumped full of toxic ingredients we were never meant to put in or on our bodies.
True nourishment isn't complicated.
It comes from real, whole ingredients our ancestors thrived on for thousands of years. When we stop fighting nature and start working with it, healing happens. That's the mindset behind everything we do.
Simple ingredients. Thoughtfully combined. No compromise.
If you believe in this mission, support us and vote with your dollar.
Together, we can help create a brighter future we know is possible.
With love,
Chad & Maggie